Will I wear it 30 times?

Tips on how to buy ethically during Black Friday

Those of you have attended our workshops or follow us on social media know that our ethos all year round is to mend our clothes and choose second hand to avoid buying new. With all the noise around Black Friday it is difficult to avoid all the seemingly good discounts. I’ll admit to making the most of the discount off my favourite natural beauty brand but I wrote a list before I went shopping so as not to get tempted by discounts and buy only what I needed.

When buying new clothes a good tip is to question yourself ‘will I wear it 30 times?’ A philosophy created by Livia Firth, founder of Eco-Age to help reduce the number of clothes bought and not worn. We like this explanation on Cariki’s blog. It is also helpful to ask yourself ‘can I buy it second hand?’ or if it is an item of clothing that needs replacing, ‘can I mend it?‘.

When shopping for new clothes it is useful to have a check list of the values that are most important to you. For example buying clothes made from organic fabrics and ensuring the brands pay their factory workers a fair wage. I wrote the above list about 8 years ago when I started understanding more about sustainable fashion. I realise now that this list is idealistic but it has resulted in me buying less, choosing second hand clothes, mending and upcycling clothes or making my own from pre-loved fabrics.

FASH Forward is a new online sustainable fashion magazine. Lots of tips from how to wash clothes to mending shoes and wear to buy sustainable sportswear. We are definitely going to visit the packaging exhibition at the Design Museum thanks to FASH Foward’s recommendation. Read the Winter Issue here. Thanks to Ailís for including us in her excellent magazine.

I like to remember that Black Friday is the day after Thanksgiving in the US, as it was a day that retailers are supposed to be in the black, or credit. It is a holiday in the US and people start their Christmas shopping. In the UK we seemed to have inherited the buying frenzy without the day of thanks. I’ve been celebrating Thanksgiving with my American friend for the past 10 years to make her feel more at home. It is an enjoyable day with our families eating a delicious dinner without the commercialism of gifts. At the end of the meal we take turns in sharing what we have thanks for. This year I gave thanks that The Create Place introduced Eleanor and I and for the support from our workshop attendees and followers. Thank you!

COP26: What can we do?

with COP26 finished in Glasgow, it feels like climate change is firmly on the agenda. A UN report found that if we carry on at our current rate of growth by 2050, it will take the equivalent of almost 3 planets worth of resources to maintain our modern lifestyles.

But what can we do now? With so many world leaders having met at COP26 it’s a really important time to demand action from our governments, whether by contacting them directly or signing petitions. Contacting the companies that make our clothes, food and other products to demand transparency and change in their unsustainable supply chains can help to make them take action.

On a personal level, using the clothes and products we already own and repairing them when they’re broken can help save resources. Sign up for our newsletter to find out more about our clothes mending workshops, including a free monthly virtual mend-a-long.

For more information on COP26 The Yikes Podcast has a great episode explaining what COP26 is and why it’s important to keep climate change on the agenda. We also like Pebble Magazines 5 key take aways from the event.

Fashion Revolution Week: Our 5 take-aways

Congratulations to Fashion Revolution on another successful Fashion Revolution Week! The week kicked off with a thought provoking Fashion Question Time that focused on Rights, Relationships and Revolution. Particularly the link between climate and racial injustice. Thanks to everyone for commenting on our social media posts and joining our mend-a-longs. This is what we learnt…

1. Environmental and human rights need to be top of the agenda for business

Respecting nature and the rights of workers should be a moral obligation, it is also the only way that industry can continue to be viable into the future. There is a necessity to work with nature to create new methods of production, to build workplaces that are safe for and respectful of their workers and to strive towards a circular economy.

2. What’s in my clothes?

A shocking number of chemicals are used in our clothing, with around 800 of them known to interfere with hormones in both males and females. Since 1996 the EU has recognised these chemicals as hazards but she again highlighted how the interconnectedness of government and business meant it had been hard to get them banned. We asked Playtex and M&S #whomademyclothes and #whatsinmyclothes ? Playtex sent us a link to their sustainability credentials. We followed up asking why it is difficult to find this information on their e-commerce sites and why they haven’t taken part in the Fashion Revolution transparency index.

3. We have consumer power

Earlier this week there was news of a football EU super league, which the fans protested against. Within 24 hours of the pressure from the fans the league and government threatening with legislation all 6 UK clubs pulled out. The league can’t make a profit if nobody watches and the TV companies don’t pay for the rights. Just think how we could change the fashion industry if we stopped buying clothes from brands that don’t pay their garment workers a fair wage. If we stopped buying clothes made from chemicals and fibres that damage the Earth, the brands would have to adapt their sourcing policies to appeal to the consumers.

‘…if people are willing it could happen tomorrow, or it could be years and years…nothing is impossible.’

Nazma Akter , Fashion Question Time

4. Legislation is key to genuine change

Preventing Fashion’s negative effects on the Earth clearly isn’t as top of the UK Government’s agenda as football is. The UK Government rejected 2019 Fixing Fashion’s report by the Environmental Audit Committee which could have brought in some legislation against the negative effects of Fashion on the earth. Governments and businesses need to start putting the planet and people before profit. Governments need to shift subsidies from supporting damaging industries to fund those that are sustainable and ethical and to put legislation in place to give workers, consumers and citizens a voice

5. Consume less + mend more!

‘If we consume less it automatically reduces the number of plastics and chemicals in our clothes.’ Baroness Bennet of Manor Castle, Green Party. Before buying new clothes, consider what we already have in our wardrobes. Why hasn’t an item of clothing been worn for a while? Can it be repaired or altered into something you will wear? Or re-sell it on one of the many resell apps available for someone else to love. Follow one of our videos teaching how to mend clothes or join one of our workshops.

About Fashion Revolution Week: This is the eighth year in which the charity ask us to challenge our favourite fashion brands with the question #whomademyclothes? Fashion Revolution was established in 2013 a year after the Rana Plaza disaster that killed 1138 garment workers in Bangladesh. Since then charity have been campaigning globally against the human and environmental consequences of the fashion industry. Encouraging brands to change their practices to a more transparent and circular model.

Fashion Question Time 2021

Click on photo for recording of the Question Time

Fashion Question Time has become a key part of the Fashion Revolution Week calendar over the last few years and acts as an essential platform in bringing together activists, legislators and business owners, allowing the general public to ask them questions and hearing their ideas from inside the industry.

This years’ panel focused on ‘Rights, Relationships and Revolution’ and was made up of Nicole Rycroft, founder and executive director of Canopy, Nazma Akter, a Bangladeshi trade unionist and founder of AWAJ Foundation, Lara Wolters, a Dutch politician and member of European Parliament and Sunny Dolat, a creative director and co-founder of The Nest Collective . Chaired by Baroness Lola Young, co-chair of the UK’s Ethics and Sustainability in Fashion parliamentary group, the panel seemed to be truly representative of the different perspectives that form the fashion industry.

‘The health of the world is essential for people and future generations…Nature needs to be seen as a stakeholder’

Carry Somers

Below we go through some of the questions asked and some key takeaways from the session.

Lara Wolters and Sonny Dolat both acknowledged how climate and racial justice are so strongly connected generally, but particularly within fashion. Dolat discussed how ‘as far back as the 1950s the garment industry has relied on black and brown labour‘ and when it comes to the climate crisis, black and indigenous communities are the ones that suffer first. He also talked about how the industries desire to always find the cheapest labour meant that suppliers with bad working practices were moving between countries to set up new factories. Ethiopia is meant to be the next hotspot for the garment industry but one of the main draws here is the lack of a minimum wage.

Wolters talked about many of the ‘undesirable consequences of the fashion industry‘ and of the people affected by racial and social injustice. But she also highlights how many of these ‘oppressed people are now getting a voice’ through social media and there is a much greater awareness of the problems. At the moment there are no straightforward solutions but this pressure will force companies to start making some.

Nazma Akter felt strongly that sustainable consumption wasn’t possible under capitalism asking ‘eight years after the Rana Plaza disaster, what has changed? Nothing’.

Akter discussed how even during a strict lockdown in Bangladesh, factory owners put pressure on the government to keep factories open, particularly as lockdowns were eased in Europe and the USA. She felt there had to be a ‘fight against capitalism and neoliberalism’ in order to place the needs and rights of workers at the top of the business owners priorities.

‘There is a necessity for a fundamental rethink of how we think about business…fundamentally, it’s a question of social and racial justice’

Barroness Lola Young

Wolters responded to this question by discussing the shocking number of chemicals used in our clothing, with around 800 of them known to interfere with hormones in both males and females. Since 1996 the EU has recognised these chemicals as hazards but she again highlighted how the interconnectedness of government and business meant it had been hard to get them banned. ‘Lobby from the industry on these chemicals has been powerful’ leaving legislators fearful that any ban would affect the EU’s trade agreement with the US. There is some hope as an EU commission is still working on banning these chemicals in products with exceptions only being allowed if their use is proven essential for society.

All the panellists felt the need for both incentives and penalties from governments in order to encourage sustainability and innovation in the fashion industry. Dolat mentioned how these are essential as ‘if governments don’t incentivise innovation then people will replicate failed models’.

Wolters discussed how attempts at voluntary schemes have not really worked, and often allowed companies to greenwash or hide bad practices more easily. Legislation needs to affect shareholders, to disincentivise CEOs from making quick decisions that affect the environment and human rights and look ‘to create a race to the top rather than a race to the bottom’. In talking about H&M’s involvement in the forced labour camps in Uighur, Wolters mentioned how initially H&M tried to do the right thing by placing pressure on China to stop this practice but the Chinese government ‘bullied’ them into staying quiet. Similar accounts came out of the US, with the US government pressuring brands to stay quiet in response to the Black Lives Matter protests.

Nicole Rycroft commented on how there isn’t actually a need to normalise these incentives as they are already normal for other ‘pernicious industries‘ with trillions of dollars given out in subsidies to the fossil fuel and farming industries. She instead questioned how we move this across to industries operating in the circular economy or with socially just practices.

‘We are not against the industry, we are against the system’

Nazma Akter

Rycroft talked about how the idea of limiting growth in production doesn’t have to be seen as going backwards and how we need to look at disrupting linear supply chains.

‘We’re smarter than using 400, 500 year old trees to make fabric and pizza boxes’

Nicole Rycroft

There is a sense of positivity when looking at the innovation she has seen in the industry in adopting rental, repair and remodelling business models and sees the brands ability to change as necessary as they won’t be ‘viable businesses in thirty years time’ when access to raw materials runs out.

‘Rights of humans and nature are inextricably bound’

Baroness Lola Young

There was optimism in Atker and Rycroft’s responses to this question with both stating it simply comes down to people’s willingness for change.

‘…if people are willing it could happen tomorrow, or it could be years and years…nothing is impossible.’

Nazma Akter

Rycroft discussed how the scientific research on the climate crisis shows it is essential that we turn our situation around in this decade but also, that ‘if Covid has shown us anything, we can literally change everything overnight if we want to’.

Orsola de Castro, co-found of Fashion Revolution, finished with a closing statement that reinforced the need for a complete reevaluation of our systems in order to evolve and asked fashion brands to see sustainability not as a business opportunity but as a moral obligation.

Key points from Fashion Question Time 2021

  • Environmental and human rights need to be top of the agenda for business – respecting nature and the rights of workers should be a moral obligation, it is also the only way that industry can continue to be viable into the future. There is a necessity to work with nature to create new methods of production, to build workplaces that are safe for and respectful of their workers and to strive towards a circular economy.
  • Legislation is key to genuine change – governments and businesses need to start putting the planet and people before profit. Governments need to shift subsidies from supporting damaging industries to fund those that are sustainable and ethical and to put legislation in place to give workers, consumers and citizens a voice.
  • Our voices do have power – without social media, many of the accounts of oppression and abuse suffered by garment workers would not have surfaced about the fashion industry. Marginalised people and their allies now have a voice against corrupt governments and businesses and we can continue to place pressure on brands and politicians to change their behaviours.

‘There are no experts and learners in this life, we are all continuously both.’

Orsola de Castro

How has a year of lockdowns in the U.K. affected the fashion industry?

As we enter our second Fashion Revolution week during the COVID-19 pandemic, we look back at how repeated lockdowns have changed the fashion industry.

With the majority of industries being hit negatively by the COVID-19 pandemic, the fashion industry has not avoided the effects of repeated lockdowns across the world. Brands that were formerly a staple of the British high street, like Debenhams and Topshop, have closed all of their stores as the way we buy our clothes has been pushed almost entirely online. Just over one year on from the start of the first lockdown in the U.K. and during Fashion Revolution Week, we wanted to reflect on how these changes have affected those working in the fashion industry. Many saw the first lockdown as an opportunity for the fashion industry to hit pause and come out the other side of it more sustainable, but are we actually any closer to this? 

The totally imbalanced power structure of the fashion industry was brought into sharp focus in the first few months of the pandemic as international brands began cancelling their orders. In an ideal world, this could have at least been a sustainable choice as they knew there would be a decreased demand for their products and many would go to waste. The reality is these large brands often pay for their orders weeks or months after they’ve been sewn and at the point of cancelling these orders, garments workers had already put in many hours of work to produce them.

Graphic about cancelled orders from Fashion Revolution.

Big brands seemingly felt no responsibility for the workers in their supply chains as their wages and livelihoods were taken away from them. According to Clean Clothes Campaign, a global network dedicated to improving the working conditions within the fashion industry, in the first three months of the pandemic alone estimates reported that garment workers were owed ‘between $3.2 billion and $5.8 billion (USD)’ (around £2.4 to £4.6 billion) in lost wages or unfair severance pay. Through placing pressure on these brands with campaigns like #Payup much of these initial cancelled orders have been repaid, but the delay in payment has created unstable conditions for the suppliers and this money hasn’t always reached the garment workers. 

A tag left by Labour Behind the Label in Primark stores to highlight the inadequate pay of garment workers.

When talking about the people who produce our clothes, it is easy to assume that these abuses of workers’ rights are happening in other countries as this can be where much of the media attention focuses. But the pandemic has highlighted the often ignored problems within the garment industry in the U.K. In 2018 the Financial Times reported on the illegal practices of some of the factories operating in Leicester, referring to them as the ‘dark factories’, with the average wage being reported as £4.25 and in some, it being as low as £3.

Leicester became a hot spot for Covid last summer with lockdown extended there even once other parts of the country began to open. The spread of the virus there was eventually linked back to the working practices of these factories with no social distancing measures put in place and staff being asked to carry on working even when they were sick. These actions placed pressure both on workers’ livelihoods and their lives, in January this year it was reported that women working in garment factories were one of the groups most at risk from dying from Covid. 

Labour Behind the Label, a not-for-profit campaigning group, who published the report into these factories last year, found that the online fashion retailer ‘Boohoo accounted for at least 75% of clothing production in Leicester’. Scrutiny was placed on Boohoo with £1 billion being wiped off its market value overnight and online campaigns like #boycottboohoo piling pressure on the retailer through its social media channels. Boohoo has since promised to stop working with any suppliers that fall short of its code of conduct but these promises have been made before. Boohoo is just one of the thousands of fashion companies relying on an unregulated industry to make huge profits for their CEOs and shareholders.

Blame continues to be shifted from retailers to suppliers with neither taking full responsibility or genuine action, leaving garment workers still being exploited and underpaid. 

With Boohoo recording pretax profits of £92.2 million in 2019-2020, many have said its successful business model has been the cause for the demise of older high street brands. In a year that’s seen Debenhams, Edinburgh Woollen Mill and Arcadia, the retail group that includes Topshop and Dorothy Perkins, go into administration it’s easy for their owners to blame the pandemic. In reality, the lack of regulation in the industry has meant that the multimillionaire owners of these companies have been able to take resources out of their businesses finances for years just to top up their own bank accounts. In 2005, Sir Phillip Green, the former owner of Arcadia, gave himself one of the largest ‘paycheques in corporate history with a £1.2 billion dividend…four times the annual profit made by Arcadia’ according to Labour Behind the Label. This huge sum was actually paid to his wife in Monaco meaning that no tax was claimed on it. Just the loss of these three companies sees almost 30,000 jobs put at risk here in the U.K. and they are yet to pay their suppliers for cancelled orders. 

Graphic from Labour Behind the Label showing the millionaire owners of Arcadia, Sports Direct and Ediburgh Woollen Mill.

With little positive news coming from the large fashion retailers over the course of the pandemic, hope for a shift towards greater sustainability in the industry has come from individuals, as consumers, as home sewers, as repairers and as online activists.

Online activism is often criticised for being performative without seeing any real change but the power of so many people, and particularly for brands, so many consumers, contacting fashion brands directly via Instagram or Twitter is undeniable. The #Payup campaign forced many brands into paying for cancelled orders and #boycottboohoo forced Boohoo to review and make new policies in terms of ethical working practices. Fashion Revolution Week encourages us to contact our favourite brands to ask them #whomademyclothes to make them look into their own supply chains. The more we all try to continue this action outside of campaigning weeks or when the news is focused on other stories, the more likely it is that brands will have to actually follow through on their promises and change their behaviour. 

Fashion Revolution graphic asking ‘Who made my Clothes?’

The demand for reusable face masks when the first lockdown began to ease in the U.K. meant that many people who hadn’t touched a needle and thread in years were suddenly becoming home sewers. Blog posts teaching people how to make their own face masks from old clothes took over the crafting side of the internet, whilst sales of domestic sewing machines soared up by 127%. For many, the desire to learn new skills in lockdown added a sense of purpose to their day, in our article for Pebble magazine last April we talked about the therapeutic aspects of sewing and how helpful it can be in practising mindfulness.

A photo taken at one of clothes repair workshops showing a participant learning to darn.

Second-hand clothing sales have also seen a huge boom, with data from eBay revealing that ‘two secondhand fashion items were sold every three seconds between January and July’ of 2020. The time to reflect on our buying decisions has allowed many people to realise how easy it is to buy quality items second-hand. Online resale marketplace Depop has also ‘seen demand for its service double during the Covid-19 pandemic’, and McKinsey’s State of Fashion report for 2021 shows that this rise in second-hand sales is being driven largely by Gen Zers (people aged 18-23) and millennials (aged 24-39), with 48% of people in these age groups surveyed stating they intend to buy more second-hand items after the COVID-19 crisis. With other data from the report suggesting that 71% of respondents ‘are planning to keep the items they already have for longer’ and another 57% are ‘willing to repair the items to prolong usage’, there is hope that this change in behaviour can’t just be called a passing trend. 

A graphic from McKinsey’s State of Fashion report for 2021 showing the buying intentions of participants from different age groups.

A year of uncertainty has shown how fragile the business model of the fashion industry can be and in times of crisis, it is those at the bottom of the industry who pay the price. This post has only covered a small snapshot of the issues that have happened in the last year, the accounts of forced labour that have come out of Uighur highlight how long-lasting and hidden these problems can be.

A graphic we created in 2020 showing how many items of cotton clothing are produced in Uighur forced labour camps in Uighur.

Educating ourselves about them can be overwhelming but a shift in the public consciousness about the value and quality of second-hand and repaired items is undeniable and if it continues, brands will take notice. The responsibility for large scale change lies with governments and industry heads, but our choices now can help to change their behaviours and shape a fashion industry we can feel proud to support.

Fashion Revolution 2021 campaign poster

If you want to take part in this years Fashion Revolution Week you can find out more information about the campaign and the organisation here. Join us for our online workshops for help with your repair and sewing problems.

Want to get involved and ask your favourite brands #whomademyclothes? Follow our tips here.

How to darn | How to Patch

Join one of our online workshops and learn how to mend your clothes. Try an introduction to both darning and patching or a specialist masterclass for each technique. Each workshop includes the price of a clothes mending kit worth £10.

Virtual | Online Workshops

£5 discount if you book a darning and patching workshop together. They don’t have to be the same date.

Booking ends 5 days before the workshop date so that we can get your kit to you in time. Kit is worth £10, as seen on our Etsy shop. The workshop will take place via Zoom, joining details will be sent a few days in advance of the class.

Each workshop lasts 90 minutes (except the Slow Sunday event, which is 60mins). It includes live demonstrations, time to practice and ask questions. Please get in touch with any queries.

Fabric Scrap Busting Gift Bags

Are cotton tote bags worse for the environment than plastic bags? It is a debate we have been reading this year, first published by Quartz Magazine after the results of Denmark’s Ministry of Environment and Food 2018 life cycle assessment were published. Taking into account the amount of earth’s resources it takes to produce cotton they argue that a plastic bag could be less impactful than a cotton one. Click here to read the full article.

One view we think is missing from the conversation is a bag made from scrap fabric. If a single use plastic bag creates litter and a cotton bag uses up valuable resources, how about making a bag from textiles that would otherwise be thrown away?

Below are the instructions to make a small tote bag, perfect to use as a gift bag and save on sparkly paper that can’t be recycled. Or keep for your own use, they work brilliantly to carry a packed lunch, water bottle and reusable coffee cup.

How to Make a Small Gift or Tote Bag

Materials required
  • Two pieces of fabric , both the size of an A3 piece of paper (apx 30 x 42cm)
  • Or sew smaller scraps of fabric together to create a bigger piece
  • Dressmaker pins
  • Polyester all sew thread
  • Fabric scissors
  • Iron and ironing board
  • Sewing machine (or come to our free class at The Create Place to use the machines there)
  1. Lay a piece of A3 paper one one piece of the fabric (or measure with a tape measure and mark with a pen or tailoring chalk)
  2. Pin around all 4 edges then cut around the paper with fabric scissors
  3. Remove the pins and the paper
  4. Repeat steps 1 to 3 for the second piece of fabric
  5. Match up the two pieces of fabric, placing right sides together
  6. Pin together along one of the short edges (placing pins vertical to the edge)
  7. Sew along this edge using a 1.5cm seam allowance
  8. Zig zag or overlock the raw edge of this seam
  9. Keeping the pieces together, fold over the bottom sewn edge by 4cm.
  10. Press in place and pin
  11. Pin along the two longer sides, place pins vertical to the edge (making it easier to remove as you sew)
  12. Sew along the two long sides using a 1.5cm seam allowance, incorporating the folded edges
  13. Remove pins then zig zag or overlock the raw edges
  14. Hem the top of the bag: fold over the top edge of the fabric by 1cm, right side to wrong side, press with a hot iron
  15. Fold again by 3cm and press, then pin in place
  16. Stitch around the hem approximately 0.5cm from the hemmed edge
  17. Measure the length of straps you want (we’ve used fairly short straps). Add 3cm to this measurement
  18. Cut two pieces of fabric measuring 8cm wide x the length of the straps required
  19. Take one of the strap pieces, fold over each short edge by 1cm, right side to wrong side and press with a hot iron
  20. Fold over one of the long edges by 1cm, right side to wrong side, press with a hot iron
  21. Repeat on the other long side
  22. Fold the strap in half, wrong sides together. Press and pin in place
  23. Sew the two short edges and then the long edge together, sewing as close to the hemmed edges as possible. This can be done in one long stitch if you pivot at each corner. Click here for a YouTube video on how to pivot on a sewing machine.
  24. Repeat steps 15 to 19 for the other strap
  25. Lay the bag flat and find the centre point at the top of the opening by folding the bag in half width wise and marking the point with a pin. Lay the bag flat again.
  26. Take one short strap end and place 3cm to the right of the centre front, pin in place
  27. Take the other end of the same strap and place it 3cm from the left of the centre front point. Pin in place
  28. Turn over the bag and repeat steps 21 to 23 with the other strap
  29. At this step, decide if you want the strap ends to show on the front of the bag or place them on the inside of the bag. Either way, line up the short edge of the strap just below the line of stitching on the hem and re-pin in place
  30. Sew the straps in place by sewing in a square on the strap. Start at the point where the top edge of the bag lines up with the strap. Sew a horizontal line then pivot and sew down to the same level as the row of stitching at the hem.
  31. Pivot again and sew along the hem line. Pivot for a forth time until you reach the starting point.
  32. An optional extra: sew a criss-cross line from each corner
  33. Press the bag and it is ready to use!
Suitable Fabrics

Cotton and linen woven fabrics are the most versatile and will withstand washing. More delicate and stretch fabrics will look pretty as a gift bag and handy to store items at home.

Where to find scrap fabrics
  • Old bed sheets, quilt covers and pillow cases
  • Old tea towels or bath towels
  • Scrap fabrics left over from dress making (the blue and yellow bag is a combination of fabrics left over from 3 different dressmaking projects)
  • Piece squares of fabric together to give a quilting effect and help use up smaller pieces
  • Old clothing beyond repair
  • Pieces of fabrics left over from alterations such as taking up the hem on jeans
  • Use ribbon for the straps or lengths of hem cut from clothes with their stitching intact